SEO London Style Advice: Most of the focus people put on search engine optimisation (SEO) is rightfully directed toward the most major aspects of the process. Traditional SEO practices such as link building, blogging, and the selection of keywords carry much of the weight in terms of getting ranked by the search engines and ultimately getting discovered by visitors.
There are, however, some other relatively minor search engine optimisation services' "to-dos" which any good SEO consultant London based or otherwise should not allow to be ignored. As any good SEO consultant London would tell you, the impact of doing the small stuff in the SEO process correctly can add up to such a point where it makes a difference in both search results and user experience. Here is some of the so-called small stuff that any good local SEO London professional should not overlook:
* Header tags - Off the web, a header tag would commonly be known as a subtitle. Algorithms are such that header tags dont have as much influence as they once did but they still matter. For purpose of maintaining high quality affordable SEO, the top header tag carries the most value with descending headers progressively decreasing in importance.
On the side of user experience, any local SEO consultant will tell you that your header tags break up content to make it more appealing visually. This increases the chance that a visitor will stay with the content, especially if the header tags are compelling.
* Going bold in the content - Bold-faced content is less important than header tags on the affordable SEO side, but your honest SEO London will tell you that putting keywords in bold can help to stress the importance of the terms to the search engine spiders. Much like header tags, putting content in bold also breaks up the look of the page to visitors and draws attention to keywords and phrases when a visitor first sees the page. Bolding relevant keywords can assure visitors that they have found a site that is related to their search.
* Anchors - From an affordable SEO standpoint, anchor text doesnt provide much of a benefit to the page where it resides, instead relaying the benefit to the page where its pointed. An example would be an anchor term in the more general content on the home page that is pointed to a product page with more specific information. Anchors can also improve the user experience by making navigation toward more information on a topic of interest, and deeper into the site, simple and clear.
While less important than they once were from a search engine optimisation standpoint, these actions are still measured and can still help with page rankings. In terms of user experience, these points will serve to keep visitors on the site, a benefit that is more important than ever.
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